Advertising folder



Jan. 15, 1952 5, R LARZELERE V 2,582,908

ADVERTISING FOLDER Filed April 28, 1950 Fig- 1 5. R. LARZELERE, ma {h ,f/2/3 Cherry Sfree/ I Phi/ade/p/wb 7, Pa.

5 6 John Doe I 62 Park Road i /a S. R. LARZELERE, Inc. 7 /2/3 Char/ySfree/ Philadelphia 7; Pa. 1 I g I John 00% I I4 i DA J5 /7 'lnadaiSamuel R. Larze/ere 20 INVENTOR.

Q BY Wm 6 Rq(\f #3 {1 2 2: 3m

Patented Jan. 15, 1952 UNITED STATES PATENT FFICE it 2,582,908 vADVERTISING FOLDER Samuel R. Larzelere, Philadelphia, Application April28, 1950,"Serial N0.158,765

4 Claims. (01.40-126) I e r This invention relates to a circuluar lettershee or like foldable article of sheet material characterized by havinga display device including a strip, one end of which bears advertisingmatter and slidably extends forwardly through a slit in one? portion ofthe sheet, and the other end of which is secured to the back of' anadjacent portion thereof,- so that when said sheet portions areunfolded, the first-named end of the strip is fully projected to aposition in front of the sheet tddisplay the advertising matter, andwhen said portions are folded, the' major portion of said first-namedend of the strip is retracted to a position in back of said one portionof the sheet and between both of said portions of the latter. Thedisplay device is very effective for advertising purposes, as it createsan element of surprise due to the fact that it is not visible when thesheet is folded, and the end of the strip which bears the advertisingmatter appears unexpectedly when the sheet is unfolded so as to draw therecipient's attention to other advertising or reading matter on thesheet.

An object of the invention is to provide an advertising folder of theabove kind having a display device which is simple in construction andeflicient in use.

The exact nature of the invention will be apparent from the followingdescription when considered with the accompanying drawing, in

which:

Figure l is a fragmentary front elevational view of a letter sheetprovided with a display device in accordance with the present invention,the letter sheet being unfolded.

Figure 2 is a fragmentary rear elevational view thereof.

Figure 3 is an enlarged fragmentary vertical section taken on the line33 of Figure 2.

Figure 4 is an enlarged horizontal section taken on the line 4-4 ofFigure 2.

Figure 5 is a view somewhat similar to Figure 3, with the sheet inpartly folded condition.

Figure 6 is a view somewhat similar to Figure 1, showing a modification.

Figure 7 is an enlarged vertical section taken on the line 'l! of Figure6.

Referring in detail to the drawing, 5 indicates a letter sheet adaptedto be folded along horizontal lines at 6 and 1 for insertion within anenvelope for mailing, said lines dividing the sheet into threesubstantially equal portions 8, 9 and 10. In practice, the portion 9 isfolded rearwardly and upwardly against the back of portion 8, and theportion [0 is folded against the front of portion 9. The portion 8 maybear a letter-head H and address data I 2 of the ad dressee,and theportions 9 and III may bear reading or advertising matter at [3.

Inaccordance with the present invention, one of the portions 8 or 9 isprovided, preferably near the line 6 and one side edge of the sheet,with a'horizontal slit l4 forwardly through which is passed one end of astrip of relatively stiff paper or the like I5 that is foldedtransversely at l6 intermediate its ends. The front of this end of thestrip bears advertising matter-"ll, andthe portion of the strip adjacentthe fold I'B slidably extends under a guide strip [8 adhesively attachedat its ends to the back of the portion of sheet 5 which is provided withthe slit M, as at E9. The other end of the strip is adhesively attachedat 26 to the back of the other portion 8 or 9, or to that portion whichis not provided with the slit [4, so that when the portions 8 and 9 areunfolded, the end of strip l5 bearing the advertising or display matterI! is fully projected to a position in front of the sheet 5, as shown,to display said matter, and when said portions are folded, the majorportion of said end bearing the matter I1 is retracted to a position inback of the portion which carries the guide strip I8 and between theportions 3 and ,9. The portion provided with the slit [4 may bear aportion 2| of a pictorial illustration, the remaining portion 22 ofwhich is provided on or by the end of strip i5 which bears the matter I!and is adapted to coact with said portion 2| to provide the completeillustration when said end of strip I5 is projected. For instance, theillustration of Figure 1 shows the upper portion of a person holding anumbrella in the rain, the upper portion of the umbrella being providedon the mentioned end of strip l5, and the rest of the illustration beingprovided on the sheet portion 9 directly under the slit I4. In Figure 6,the projected end of strip l5 represents a shade, and the portion 2! ofthe illustration represents the mounted roller for the shade. In theembodiment of Figure l, the slit I4 is provided in the sheet portion 9and the end of strip 15 which bears the matter I! is projected upwardly.In the form of Figure 6, the sheet portion 8 is provided with the slit Il and the portion 2| of the illustration, and the end strip 15 whichbears the matter I1 is projected downwardly. Otherwise, both forms arealike, and similar parts and features are indicated by the same numeralsin connection with both forms.

From the foregoing description, the construction, operation andadvantages of the invention will be apparent. Modifications and changesin details of construction are contemplated within the spirit of theinvention as claimed.

Having described the invention, what is claimed as new is:

1. An advertising folder comprising a sheet adapted to be folded on ahorizontal fold line to provide an upper portion and a lower portion,the lower; portion being provided with a single horizontal slit inspaced relation to said fold line, and a display device comprising astrip folded transversely intermediate its ends and having one endextended forwardly through-said;-

slit and provided on its front face with display matter, the other endof saidstrip being at--.

tached to the back of the upper p ortiol hsgpthat when the sheet isunfolded said one end of the strip is projected to a position infrontof-said: upper portion of the sheet to reveal said display line,and a; display devicecomprising a strip 30 folded; transverselyintermediate; its ends and having one end extended forwardly throughsaid slit and Provided on its front face; with display matter, the otherend of said strip being attached to the back of the upper portion sothat when the sheet is unfolded said one end of the strip is projectedto a position in front of said upper portion of the sheet to reveal saiddisplay matter, and when the sheet is folded said one end of the stripis retracted with its major portion positioned .behind said lowerportion of the sheet, and a guide strip attached to the back of saidlower portiomof, the shflett, the=portipn of, the strip adjacent itsfoldslidably extendingunder said guide strip.

3. A folder according to claim 2 wherein said stripshasa terminalportion extending through said slit when the sheet is folded.

4.: A.folder-according to claim 2 wherein said strip has aterminalportion extending through said slit when the sheet is folded, and thosepor- HOD-820i the strip on each side of and adjacent to the fold linethereof are slidably mounted e w iv aid snide-st ip nd e-adiacent-pprtiofs id w r orti m SAMUEL R, LARZELERE.,,

REFERENCES CITED,

Thefollow-in ,r fer nc saare o recordx mthe,

